![]() ![]() Now that you've taken some time to reflect on all three aspects of your mission statement, you can actually write your podcast's mission statement. It can feel hard to define until all of a sudden, you write something down that makes it all click. So go ahead, write until you feel that click. Take some time to really think about your approach. Are you all about finding the truth in things? Are you about embracing differences of thought? Are you all about exploring well-researched history through the facts? There are a lot of potential answers to that question, and they'll all depend on the type of podcast you're running, the topics, and your personality. The " how" is your mission statement, but you can't get there without the " why" and the " what."īut now that we're here, and the question remains: how are you accomplishing your goal with this podcast? Still, it's necessary to recognize what matters to you so you can help share that with the world at large.Īre you imbuing the world with knowledge about the art scene? Are you bringing attention to cool women in science? Or maybe you're dissecting books for fellow readers?Īnswer " what" and then dive deeper and answer " how." Maybe that's all you really cared about all along. Okay, now think about what you hoped this podcast would do for others. Related: How to Turn Your Interests Into a Podcast So, what was it that made you want to do this? You are, after all, the very first audience member. So ask yourself, why? You might be a great person who only has altruistic values, but I'm guessing that deep down, there is something that this podcast is doing to provide you with something. Because there was a reason you felt compelled to make a podcast instead of a blog post. There are no wrong answers here, so long as you're being truthful. Whatever your reason, think back to that and hold onto it. Maybe you just wanted to have a gab sesh with your best friend over politics because it feels like you just needed to get. Or perhaps you wanted to explore lesser-known artists and bring them to people's attention. Maybe you wanted to create a space for more women in science. ![]() The reason you were moved to create a podcast in the first place. Not the pull-your-hair-out why running through your head as you deal with audio levels, but the deeper why. It's essential to go back and ask yourself why. And during the good times, it helps guide you to better serve your audience. Sold yet? All right, let's craft your mission statement. Too many thoughts about how you're supposed to edit audio, market an episode, integrate SEO-writing, and suddenly you're asking yourself, "Why am I doing this again?"Ī mission statement can answer that for you and remind you when the going gets tough, just why you're doing this. You don't want to gloss over your podcast mission statement, though, because it can serve as a lighthouse when you find yourself lost in the weeds of podcasting. But a good mission statement doesn't have to be some stuffy business document-in fact, it shouldn't. For many of us, when you hear the phrase "mission statement," you probably get the same chill down your neck as the thought of a networking event.
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